My Store Visit @ Parkson, Kuala Lumpur (Part One)
I was on a business trip in Kuala Lumpur about two weeks ago. Part of my agenda was to make a store visit to Parkson. I have brought my self-made store survey sheet with me and narrowed down to two Parkson outlets for sampling – The Pavilion at Jalan Bukit Bintang and Suria KLCC. It made perfect sense since one was centrally located and the other a popular shopping street. I would use Parkson, The Pavilion, Jalan Bukit Bintang, Kuala Lumpur. Considering the festive season during this month, I was expecting a sizeable dose of crowd in the department store, buzzing in-store promotions, aggressive promotion and enthusiastic staff. My brief analysis is found below. Part one: External Layout and Location, Store Appeal @ Entrance, Atmospherics, Displays, Lighting, Fixtures and Fittings Part two: In-store Marketing and Branding, Service Staff, Merchandise Mix and Final Conclusion Please note that I am not a store expert. I used my intuition and observation, taking the perspective o...